Identification

Core details about this content brief. Fields marked with * are required.

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Audience & Intent

Who is reading this and why?

Content Requirements

Structure and format guidelines for the article.

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Answer-first writing rules

  1. Opening 150–300 words must directly answer the main question.
  2. Each H2 starts with a direct 1–2 sentence answer before elaborating.
  3. Keep paragraphs to 2–3 sentences maximum.
  4. Use lists for processes, steps, and comparisons.
  5. Include a key takeaways block near the top of the article.

Differentiation & E‑E‑A‑T

Authority signals that make this article stand out from competitors.

Competitor analysis
Regulatory reference
Expert attribution

SEO & Publishing

Metadata, linking strategy, and schema configuration.

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GEO Readiness

GEO

AI search optimisation checks. Record manual test results here.

GEO Pre-publish checks
GEO AI platform test results

Review & Approval

Final checks before publication.

Ready to publish checklist

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